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I run your brand end to end — from strategy to every channel

Full-service brand management for companies growing in the Polish market — manufacturers, consumer brands, e-commerce, B2B and service firms. Strategy and positioning, SEO and GEO, paid campaigns, social media, ATL and creative — in one place, with one partner. Take the whole brand, or just one area.

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15 years in marketing 20+ brands 2 universities 1 academic publication
Aleksander Serdiukow — full-service brand & marketing partner in Poland
15
Years of experience
20+
Brands in portfolio
AI ✨
in daily work
01 — Services

Full-service brand management.

I run your brand end to end, or step into a single area. Strategy is the foundation; the channels deliver it — all in one place, with one person.

◐

Brand strategy & positioning

Who the brand is, who it's for, and how it stands out. Positioning, offering architecture and one consistent direction.

✦

Identity & creative

Visual identity, brand voice and assets. A consistent, recognisable look — from logo to content.

◇

Visibility: SEO + GEO

Getting found — in Google (technical, content, local) and in AI assistants (ChatGPT, Gemini, Claude, AI Overviews). Traffic that doesn't vanish when the ads stop.

◉

Paid / performance

Performance campaigns: Google Ads, Meta and more. Customer acquisition and budget optimised for results.

◆

Social media

Strategy, channel management, content and creator partnerships. A brand that lives where the customers are.

◈

Website & conversion

A site that turns traffic into customers. Designed and built with my network, optimised for conversion.

Scaling up? ATL campaigns (TV, radio, OOH), workshops, training and AI enablement are on the table too.

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02 — How I work

How I work?

First I understand the brand and the goal, then I build the plan and run it — and I don't leave it unmeasured.

1
Conversation & analysis

I get to know the brand, goals and situation. A short analysis of where the biggest growth opportunities are and what's blocking them today.

2
Strategy & plan

Positioning, channel mix, priorities and budget. A clear direction instead of “everything at once”.

3
Execution

I run the work across the chosen channels — SEO, GEO, paid, social, ATL, creative — solo or with a trusted network of specialists.

4
Optimise & grow

I measure results, optimise, and scale what works.

03 — Who it's for

Who I work with

01

Brands entering Poland

Preparing a first launch, needing a local partner who handles it end to end.

02

Brands in Poland but stuck

Present in the market, but sales below the product's potential.

03

Poland as a gateway to CEE

Establishing here first, then expanding across the region.

Not sure which fits you? The fastest way to find out is a 30-minute call.

Book a call →
04 — About

About me.

Aleksander Serdiukow — full-service brand & marketing partner in Poland
"

Your product already works. My job is to make Poland believe it.

— Aleksander Serdiukow

I'm a brand manager and strategist with nearly 15 years of experience — on both the client and strategic-agency side. I've built brands in the categories where you really fight for the customer: spirits, FMCG, personal care and baby.

Today, as a Creative Strategist, I design campaigns and run brands end to end — from strategy to execution across channels. I lecture in digital marketing strategy at Akademia Tarnowska and WSIiZ Rzeszów; co-author of a peer-reviewed publication on TV advertising (Elipsa, 2024).

15
years of experience
2
universities
20+
brands managed
3
lecture semesters

Brands I've worked with.

Logo Jameson — a brand Aleksander Serdiukow has worked with
Logo Tyskie — a brand Aleksander Serdiukow has worked with
Logo Stumbras Vodka — a brand Aleksander Serdiukow has worked with
Logo GO ON — a brand Aleksander Serdiukow has worked with
Logo Winiary — a brand Aleksander Serdiukow has worked with
Logo Nestlé Lion — a brand Aleksander Serdiukow has worked with
Logo Sudocrem — a brand Aleksander Serdiukow has worked with
Logo MGA Miniverse — a brand Aleksander Serdiukow has worked with
Logo Ergo Hestia — a brand Aleksander Serdiukow has worked with
Logo BoboVita — a brand Aleksander Serdiukow has worked with
Logo Nivea — a brand Aleksander Serdiukow has worked with
Logo Volkswagen Financial Services — a brand Aleksander Serdiukow has worked with
Maybe
yours next...

Full case studies and project visuals — in the portfolio.

View portfolio →
05 — FAQ

Frequently asked questions.

Short, concrete answers to the questions that come up before a first call.

Can you run my whole brand, or just one channel?

+

Both. I can manage the brand end to end, or step into a single area — SEO, social media or a specific campaign.

What's GEO and how is it different from SEO?

+

SEO is visibility in classic search (Google). GEO is visibility and recommendations in generative search and AI assistants (ChatGPT, Gemini, Claude, AI Overviews). More people search there every month — worth being present before competitors are.

Do I need a Polish or EU company to sell here?

+

Not always — it depends on your model (own store, marketplace, distributor). I map the realistic options early and connect you with the right legal/tax partners.

What is GPSR / an EU “responsible person”?

+

Since late 2024, selling products to EU consumers generally requires an economic operator established in the EU. I flag it early and coordinate the right partners — I'm not a lawyer, so specifics should be confirmed with a specialist.

Allegro, Amazon.pl, or my own store?

+

Usually a sequenced mix. Allegro is where most Polish shoppers start; your own store builds margin and brand. We set the order for your category.

How do Polish customers pay and receive orders?

+

Overwhelmingly BLIK for payment and InPost parcel lockers for delivery — getting these right removes a major cause of abandoned carts.

Do you do this solo or with a team?

+

I own the strategy and the lead; for execution I bring in trusted specialists. You keep one point of contact.

Do you work remotely and with brands abroad?

+

Yes — remote calls, workshops and execution, plus on-site in Poland when it helps.

06 — Contact

Book a call.

30 minutes, free, no obligation. We look at the brand, the goals, and how I can help. I reply within 24h on business days.

Email me → Call